Obama leads in battle for Latino vote

It was called "un mensaje personal a Puerto Rico," a television spot in which Barack Obama spoke to the camera in stilted but effective Spanish.

"I was born on an island," he said, "and I understand that food, gas, and everything costs more."

Obama got trounced in the Puerto Rico primary this week. But the advertisement, with the candidate's personalized appeal and willingness to try the language, is a sign of the unusual tactics that Obama's campaign is preparing to deploy on the mainland as it tries to win over a Latino electorate that voted overwhelmingly for his party rival, Hillary Rodham Clinton, in Democratic primaries.

Some Democrats have worried that Latinos view Obama warily and will be drawn to Republican nominee John McCain, who has been popular in that community and has campaigned in it aggressively -- already airing Spanish-language radio ads in the heavily Latino battlegrounds of New Mexico and Nevada.

But there are signs that Obama begins the general election battle for Latinos with significant advantages.

A new Gallup Poll summary of surveys taken in May shows Obama winning 62% of Latino registered voters nationwide, compared with just 29% for McCain. Others have found a wide gap as well. The pro-Democratic group Democracy Corps compiled surveys from March through May that showed Obama with a 19-point lead among Latinos. And a Times poll published last month showed Obama leading McCain among California Latinos by 14 points.

Republicans say McCain's numbers among Latinos at the moment are disappointing -- far below the goals set by a campaign that has long believed McCain could challenge the traditional Democratic dominance of the Latino electorate.

The numbers suggest that McCain's image has suffered after a competitive GOP primary in which he renounced some of the moderate views on immigration popular among many Latinos. For example, McCain, who was a chief sponsor of legislation creating a path to citizenship for most of the nation's estimated 12 million illegal immigrants, now says he believes the government must focus first on securing the U.S.-Mexico border before dealing with illegal workers.

The new position helped mollify some conservatives who viewed McCain as soft on illegal immigration. But it now leaves the senator forced to come from behind in an area that was supposed to be a strength. And McCain must weigh two competing needs: attracting Latinos in the Southwest and Florida turned off by the GOP's hard-line opposition to his legislation and mobilizing conservative whites who could prove crucial in Ohio and other battlegrounds.