With possible ESPN deal, NFL may resolve its cable battle
NFL
ESPN reportedly in talks involving NFL Network's late-season package of games.
Is the NFL ready to hand off a controversial package of eight late-season games to ESPN?
The league and network on Friday declined to comment on a Wall Street Journal report that the NFL is talking to Walt Disney Co.'s sports media juggernaut about a possible partnership -- one that might solve its increasingly bitter carriage battle with big cable operators, including Comcast and Time Warner.
The league sparked a bitter fan protest late last year by threatening to restrict the broadcast of the then-undefeated New England Patriots' Dec. 29 game against the New York Giants to its wholly owned NFL Network. The channel is available in only 40 million homes nationwide. ESPN, in contrast, is seen in 96 million homes.
As fan protests mounted and Congress threatened to get involved, the NFL unexpectedly reversed field and allowed NBC and CBS to also broadcast the game, which the Patriots won. Earlier in the season, the dispute had restricted viewership of a game between the Dallas Cowboys and the Green Bay Packers to those whose cable television systems carried the NFL Network.
The NFL and ESPN on Friday declined to confirm or deny that talks are underway.
"We have a long term and extensive relationship with the NFL," said ESPN spokesman Chris LaPlaca. "To that end we are always in discussions with them about mutual projects."
NFL Senior Vice President Joe Browne said that "we speak to our TV partners all the time about all sorts of issues."
But an executive with another television network that pays a premium for the right to broadcast NFL games questioned whether that's the case.
"If these talks are going on, I'm surprised that the NFL would limit discussion to just one of their network partners," said the executive, who is not authorized to discuss the network's NFL dealings. "It's kind of mind-boggling if they are having these discussions."
Another executive from the same network, who also is not authorized to discuss the network's NFL dealings, suggested that the expected success of Major League Baseball's 24-hour channel has to give NFL owners pause. The Baseball Channel, which is owned in part by Time Warner Cable, DirecTV, Cox and Comcast, will immediately reach a rollout record 47 million cable and satellite homes nationwide when it launches in January -- more than four times as many as the NFL Network reached with its launch in 2003.
