Advertisement
YOU ARE HERE: LAT HomeCollections

QUICK TAKES

Mayo ad doesn't cut the mustard

June 25, 2008|From the Associated Press

Heinz Co. said viewer complaints prompted it to pull a British TV advertisement for mayonnaise that showed two men kissing.

The ad for Heinz Deli Mayo depicted a kitchen scene involving two children, a father and a male deli cook with a New York accent, whom the children addressed as "Mum." At the end of the ad, the cook kisses the father as he leaves for work.

The Advertising Standards Authority said it received 202 complaints.

Heinz said the ad was withdrawn because of "consumer feedback." Spokesman Nigel Dickie said Tuesday that the company apologized if it had offended anyone. The ad has not run in the United States.

Advertisement
Los Angeles Times Articles
|
|
|