Watching Al Green sing live should be on any list of "Things to Do Before You Die." So it was understandable that at the rehearsals the day before Tuesday night's BET Awards, pre-show buzz revolved not around much-anticipated performances from ballyhooed superstars like Lil Wayne, Usher, Kanye West and Rihanna, but rather on the 62-year old soul legend, whose creative prime was once thought to have ended with Watergate.
Indeed, on Tuesday afternoon, the Shrine Auditorium lived up to its name, with Green and the Lifetime Achievement Award he was set to receive the next night, dominating dialogue between performers and producers.
"The highlight for me would be getting to see Al Green perform. It'd make my day," Queensbridge rapper Nas said. "I want him to sing 'Love and Happiness.' "
When asked whom he was looking forward to watching, Big Boi of OutKast, who would ultimately snag a Best Video Award for his role in UGK's "International Players Anthem," had a terse but fitting reply.
"Who do I want to see? Al Green! Hell, yeah," the Atlanta rapper said.
In its eight years, the BET Awards ceremony has earned a reputation for impressive star turns, its ability to consistently recruit A-list talent and its looser, more party-oriented vibe than the typically staid Grammys.
As a result, the show has thrived in spite of a difficult climate that has felled earlier competitors like the Source Awards and the Soul Train Awards, leaving BET as the preeminent urban music show, one that consistently garners respectable ratings and turn-outs from the premier names in the African American community.
Producer Ron Weisner attributed the ceremony's relative longevity to its ability to evolve yearly and its efficacy in creating surprise moments that ensure continued audience loyalty.
"We've had to build a lot of credibility, especially in dealing with live performances," Weisner said. "With the [Green tribute], we had issues in dealing with a timeless performer and timeless music, and it's a real challenge to step everything up, especially with so many other awards shows out there."
Naturally, Green gossip wasn't the only talk at the Shrine before the telecast, with the Moorish Art Deco palace transformed into a buzzing hive of activity. In the teeming Radio Remote room, artists including Common, Lil Mama and Mario glad-handed with reps from radio stations from Los Angeles to London, while in the Fire and Ice Gifting Suite, artists were offered silver-plated skull belt buckles, hand-painted fedoras and iced-out iPod covers -- even pick-your-own-ingredients homemade nutrition bars.