Let gun makers take a shot at it

How would gun companies go about reducing gun deaths? The main thing to emphasize is that this approach relies on the nimbleness, innovation and experimentation that come from private competition -- rather than on the heavy-handed power of governmental regulation. Gun makers might decide to add trigger locks to their guns, or to work only with dealers who meet certain standards of responsibility. They might withdraw their semiautomatic weapons from the consumer market, or even work hand in hand with local officials to fight gangs and increase youth employment opportunities. Surely they will think up new strategies once they have a legal obligation and financial incentive to take responsibility for the harm their products cause.

Performance-based regulation leaves it up to them to decide. This is the same outcome-based approach that the No Child Left Behind program takes concerning schools. Through No Child Left Behind, parents and school officials set achievement targets for students, and schools then have to figure out how to meet the targets. Similarly, performance-based regulation is used in a variety of pollution-control schemes and is becoming the preferred global strategy to combat climate change. For example, under pressure from coalitions of environmentalists, scientists and citizens, regulatory bodies are ordering public utilities to sharply cut their carbon emissions. The companies are responsible for designing solutions to best achieve that goal, which could include switching fuels, changing the way they produce electricity, installing scrubbers on smokestacks and so on.

Sen. Michael D. Enzi (R-Wyo.) has put forward a proposal along the same lines to target tobacco. Typically, anti-smoking organizations lobby Congress to give the Food and Drug Administration regulatory power over cigarette companies, and press locally to increase tobacco taxes, run more government anti-tobacco ads and boost enforcement of bans on sales to minors. Under Enzi's performance-based regulation plan, however, the tobacco companies would simply be told by Congress that they have to cut their customer base by about 50% in 12 years. It would then be up to the companies to figure out how to curtail smoking rates.

So how exactly might this work in the case of gun makers? For more than half of all gun homicides, law enforcement officials are able to identify the precise type of lethal weapon that was used. From that data, reliable statistical projections can be made to determine each company's approximate share of all homicides. Each company's quotas would be based on the data, and tied to an ever-decreasing number of deaths.