Advertisement

Food fight grows over the cream of the crop

Big buyers are spoiling Santa Monica Farmers' Market, top chefs say.

March 09, 2008|Russ Parsons, Times Staff Writer

For the small farmers who grow those items, the market is an economic lifesaver -- a place where they can earn more than commodity prices for growing ingredients that can't be found elsewhere or that taste better than what the big farmers grow.

Though no hard figures are kept, some growers say that as much as half of what they sell at the market is bought by produce companies.


Advertisement

As a result, what had long been a kind of informal meeting place for many of Southern California's foodies and chefs is no longer quite so clubby. What chefs once regarded as a combination of culinary laboratory and kaffeeklatsch -- a place to find new ingredients and ideas and swap gossip, sometimes seemingly in equal proportions -- is more and more a place for big business.

"It used to be that everyone thought how great it was to be out there picking things for ourselves; it was so exciting," said Matt Molina of the white-hot Mozza restaurants, co-owned by star chefs Mario Batali and Nancy Silverton. "Then all of a sudden it began to become a business, a big-money business. Now farmers are sometimes catering to the big people, so local restaurants are sometimes getting left behind.

"I can understand why Quinn [Hatfield] gets upset. It's turned into a very tricky market. It's not just this little mom and pop thing anymore, the way it was back 20 years ago."

Farmers markets started out in the late 1970s as a way to help small farmers and bring fresh produce to home cooks. Chefs, drawn by just-picked freshness and often hard-to-find ingredients, enthusiastically adopted them.

And gradually the markets became something more than just a place to shop. Cooking in a restaurant, even a very fine one, can be isolating -- both creatively and socially. Night after night, chefs churn out the same menu items, and the only way they can meet other professionals is by driving across town for a late drink after closing.

Surrounded by ingredients at farmers markets, chefs found that they could let their imaginations roam free of the constraints of the menu. Many items that we now regard as fine dining staples got their start this way. What could you do with the green garlic some farmers brought in? Or all of those fava beans? Or stinging nettles, for goodness' sake?

At the same time, chefs could connect with their colleagues, catch up on family news or compare linen services and valet parking companies.

Los Angeles Times Articles
|