The 45,000 or so individuals who contribute annually give an average of $33 each, so campaigns, which are conducted online, raise only about one-third of what's needed.
For the rest, foundation directors have to hit up outside donors, such as Stephen J. Luczo of Seagate Technology and U2's Bono.
Recent money-making proposals include a Wikipedia television game show, a Wikipedia board game and Wikipedia T-shirts. Gardner said that a board game might by OK but that a game show would be problematic, because game shows are competitive and Wikipedia is collaborative.
How about selling advertising space like most big-time websites do? Don't go there unless you want to start a Wikipedian riot. Some members of the foundation's board of trustees and most of the site's editors and contributing writers zealously oppose advertising.
After a staff member in 2002 raised the possibility in the Wikipedia community, a facet of the Spanish-language branch quit and created the forever ad-free Enciclopedia Libre Universal en Espanol. Its founders said that advertising "implied the existence of a commercialization of the selfless work of volunteers."
Ads would be "threatening to Wikipedia's neutrality," said Michael Bimmler, a 16-year-old high school student who has been a contributor for more than four years and is president of the foundation's Swiss chapter. Readers would be suspicious about articles if ads were near them, he said, and would wonder why certain articles were longer than others. Besides, he added, ads are ugly.
The debate over Wikipedia's future took a tabloid turn last week when gossip sites started buzzing over allegations by former Wikipedian Danny Wool, who recently launched Veripedia, which says it authenticates Wikipedia articles. Wool posted on his blog claims that co-founder Wales had, among other things, been imprudent with Wikipedia funds, asking the foundation to pay for visits to massage parlors and other non-Wikipedia-related activities.
As those allegedly scandalous tidbits zoomed around the Internet, the website Antisocialmedia.net (which says it is in the business of "exposing user-generated discontent") got the attention of the blogosphere when it posted a rant about Wales supposedly having fiddled with one Wikipedia article on behalf of a girlfriend before he broke up with her and doctoring another in exchange for a $5,000 donation. Tech industry gossip site Valleywag got involved by posting what appeared to be instant message exchanges between Wales and the ex-girlfriend, political commentator Rachel Mardsen, who put some of his clothes up for sale on EBay.
