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Paradigm to start marketing unit

In Brief / ENTERTAINMENT

March 25, 2008|From Times Staff and Wire Reports

Talent agency Paradigm said it was creating an artist marketing division. Lori Sale, previously an executive at Paradigm competitor International Creative Management, will head the division.

The new division will assist Paradigm clients, who include Katherine Heigl, Phillip Seymour Hoffman and Aerosmith, in creating endorsement, sponsorship, licensing and other business development deals.

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