CINCINNATI — Procter & Gamble Co. is adding luster to its beauty business, making a deal for a luxury hair-care brand.
The Cincinnati-based consumer products company is acquiring New York-based Frederic Fekkai & Co., which includes high-end hair-care products and salons.
Terms of the acquisition from private equity firm Catterton Partners weren't disclosed.
The deal is part of P&G's focus on building its high-margin, fast-growing beauty business.
"Fekkai is a strategic fit for our hair-care portfolio and a demonstration of our desire to win with key brands in the prestige channel," said Randall Chinchilla, a spokesman for P&G's beauty business.
The purchase would add to P&G's line of upscale beauty products that includes SK-II skin care and Hugo Boss fragrances.
The company, whose biggest-selling brands include Pantene and Head & Shoulders shampoos, makes household products including Tide detergent, Pampers diapers and Gillette shavers.