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Clinton's lost face time

She's gotta primp, and that means less sleeping, cramming, campaigning.

March 27, 2008|Michael Kinsley, Michael Kinsley, a contributing editor to Opinion, is The Times' former editorial page editor. He is also former editor of the New Republic, Slate and Harper's.

The conversation was about how tiring it must be to run for president, and someone -- a woman -- said that, on top of everything else, Hillary Clinton has to spend an hour and a half getting ready for each day's campaigning.

She didn't mean that Clinton was studying her notes or making sure she knows the name of the mayor of McKeesport, Pa. She meant that the candidate was doing her hair, putting on makeup, deciding what to wear or at least thinking about it even if she has someone to decide for her. And so on. Other women thought an hour and a half seemed longer than necessary, but the bottom offer was 40 minutes. And that's just in the morning. Shorter versions of the morning ritual go on throughout the day.


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And how long does it take Barack Obama or even John McCain with his war injuries to shower, shave and put on one of a dozen identical dark blue suits, a white shirt and a red tie? Let's not be completely naive and posit that these men also take a dab of makeup here and there. So let's say 20 minutes.

Any man who has twiddled his thumbs waiting for his wife or opposite-sex partner to get ready to go out should not have been surprised by this. But all the men in this particular conversation were taken aback -- and so were the women, as the reality sunk in. Every day for almost two years, the candidates campaign. The average day is probably 15 to 20 hours. The average amount of sleep could be four hours. Yet, every day, the male candidates can sleep an extra precious half-hour or more -- or spend the time cramming for the day -- simply because our culture doesn't impose the same rules on them about their appearance.

And these really are rules. Sure, there are women who take no more trouble about their appearance than most men do, and men who take more than the typical woman. But a middle-aged woman who is the first of her sex to make a serious run for the presidency is not going to be a pioneer in indifference to looks. One revolution at a time. She has got to look put together, all day, every day.

Clinton doesn't seem especially vain about looks, whereas Obama has dropped hints that he may well be. Nevertheless, if it ever came out that Obama was spending an hour primping every morning, it would hurt him, not help him. Whereas if Clinton were known to spend an hour dressing and primping, no one would be surprised. And if she looked as if she had spent much less than that, it would hurt her.

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