Even before Hoa Thi Le left Vietnam, she heard about California's booming nail business from her brothers and sisters. All six became manicurists after arriving in America.
So when Le came to Orange County in December, she went straight to beauty school.
"My family told me, 'Do nails. It's easy,' " said Le, 49, as she practiced brushing hot-pink polish on a woman's toenails at Advance Beauty College in Garden Grove. "So I just followed them."
These days, it's hard to meet a manicurist who isn't Vietnamese. In California, Vietnamese Americans make up an estimated 80% of nail technicians, according to the industry's trade publication. Nationwide, it's 43%.
"The Vietnamese have taken over the nail industry," said Tam Nguyen, who operates the beauty school his refugee parents started.
"They began serving a niche that wasn't served by Americans. And boom!"
They've also transformed a business that once was an indulgence for the pampered and wealthy, and turned it into an affordable American routine.
In the 1970s, manicures cost up to $60. But waves of Vietnamese manicurists, mostly refugees who happily settled for low wages, slashed prices. Now, manicures and pedicures go for as little as $15.
The nail industry has become an easy path to success for Vietnamese Americans, who discovered they needed little training and could get by with limited English. Even before they know how to apply a top coat or scrape off calluses, Vietnamese newcomers have jobs lined up at relatives' salons. Some arrive with plans to open their own shops.
Salons across the Midwest and East Coast advertise for workers in Orange County's Vietnamese-language newspapers. Cosmetology licensing tests in California and Texas are given in Vietnamese. And the industry's trade magazine has a glossy Vietnamese-language version, VietSalon.
And whether a slur or proof of acceptance, Vietnamese Americans have earned a classic American distinction: becoming a stereotype. In stand-up comedy or prime-time TV, the spoof of a manicurist trying to tack on extra services in broken English is nearly universal.
Unlike the boutiques selling ao dai tunics or the pho restaurants that line Vietnamese enclaves, nail salons didn't spring from centuries-old customs. There are no precise words in Vietnamese for "manicurist." They call it tho nail -- nail worker.
How it began
