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Drinkers picking economy beers

May 16, 2008|From Times Wire Services

Cash-strapped drinkers are trading down to economy beers, Miller Brewing Co. Chief Executive Tom Long said.

The Milwaukee-based brewer saw some shift between premium and economy beers starting in January, Long said.

"We think it's primarily driven by decline of disposable income and pocket money that American consumers are feeling right now," he said.

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