Step aside, ubiquitous Ed Hardy. Legendary Irish inkster Mark Mahoney has lent his striking signature tats to Baby Eggi, a line of tees for kids.
"I wanted to stick with simple, streamlined designs that don't scream out," says Mahoney, who's festooned the biceps of Johnny Depp and Drew Barrymore and owns the tattoo parlor Shamrock Social Club in Hollywood. (In the '80s, Betsy Johnson commissioned his art for leggings, soon to be reissued.)
The kids tees -- featuring old-school drawings of dragons and tigers, among other designs -- come in various styles, including baseball jerseys for boys and pastel-hued, puffed-sleeve tees for girls.
The line's co-founder, Jennifer Ahn-Newman, who oversees Martin Scorsese's film preservation society, conceived of the collection after lamenting the lack of hip, well-priced garb for tots.