In this economy, even sex doesn't sell

Lately, the women don't go home with much.

Amy, 58, once bought a $32,000 Toyota Tacoma in cash; now her $1,200 mortgage saps her dwindling pay. Some weeks, she could make more flipping burgers than flirting under a made-up name. Marisol's daughters think she works at a resort; she struggles to keep up the ruse. It now takes months, not weeks, to bring $5,000 back to Southern California.

"Marisol," one of her regulars tells her, "it costs me in gas what it takes for me to spend a half-hour with you."

Tonight, she tries lingering at the dimly-lit bar that's decorated with red Christmas lights and smells of hot dogs and beans. Wearing a shimmering strapless top, Marisol sips cheap champagne and tries to seduce travelers, some with thick guts and most with thin wallets. After 20 minutes, she gives up.

Signs of the economic free fall have cropped up in many of Nevada's 25 or so legal brothels. The Mustang Ranch, for example, has a steady stream of customers, but the number of women vying for work has soared. Even a 74-year-old applied. This summer, the Shady Lady gave $50 gas cards to those who spent $300. The Moonlite Bunny Ranch offered extras to customers paying with their economic stimulus checks.

Here, 180 miles west of Salt Lake City, near the junction of Interstate 80 and Highway 93, Donna's Ranch has seen its business plummet nearly 20%. More than three-quarters of its customers are long-haul truckers, and high fuel and food prices have drained them of "play money," owner Geoff Arnold says. That cuts into pay for his 10-member staff and the "working girls."

Marisol, 49, retreats to the kitchen, a homey nook with lemon-yellow walls and a plate of scones that another woman whipped up. Amy is staring at the Lazy Susan, snuffing out a Misty cigarette. "There are two guys," Marisol says, her voice thick with frustration. "They want to relax and drink a beer and think about it."

She plops into a chair, pushes open blue curtains and scans a parking lot, bathed in yellow and pink by the neon advertising DONNA'S. Her face puckers. It's empty.