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50 Cent's power play

THE SUNDAY CONVERSATION

November 09, 2008|Choire Sicha

"50 Cent: The Money and the Power" premiered on MTV on Thursday. In the series, 14 contestants compete to prove their entrepreneurial savvy and display their corporate blood lust. 50 Cent -- real name Curtis Jackson -- is also the co-author of the forthcoming book "The 50th Law." His new album will be released Dec. 9.

The new single: Scott Storch produced it. He's a little bit of a wanted man! Do you know where he is? [Storch owes half a million dollars in property taxes and has lost much of his fortune valued at over $70 million.]


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Yeah, I don't know where he is. But I know his production is still good!

I'm just on the lookout for him.

Scott is going to be OK. I've got a hit record that'll pay the bills.

You're now a film producer -- how do you like Hollywood?

It's great to be in a place, a position, where you can find things that creatively inspire you without having to traditionally wait for the film companies to do it -- because financially you can support it yourself.

Look at the components of your business empire: You're like, "Well he knows stuff, I'll partner with him."

You know, the guy who wants 100% of his business ventures is going to jump off the building when the stocks drop. You see what I'm saying? The guys that have really established wealth, they don't look for 100% of the actual business.

You don't generate a lot of conflict with other people right now.

No, not right now, because I've been actively involved in other things. They don't feel they have to just watch me. Right now they may have a little bit of negative energy toward Kanye [West] or Lil Wayne -- and it's so different, because the artists are so different. . . . If you're attacking an artist who has aggression within what he creates, they have to attack aggressively, to the point that you feel there is a beef, where there's an altercation that could potentially happen. . . . You get so many classifications within hip-hop! They'll call me a gangster rapper because there's aggressive content. I write the harsh realities. But I'm conscious of what I'm saying, so I don't understand why I'm not considered a conscious rapper. And I'm the highest-selling guy that they'd consider a gangster rapper, so that'd make me popular, which is pop! So now I'm just all confused.

You've said about the new album, it's darker, it's more aggressive.

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