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Investors say they were duped by an irresistible pitch

People who entrusted tens of thousands to Alfredo Trujillo Fox want the money back.

November 11, 2008|Victoria Kim, Kim is a Times staff writer

In retrospect, Drew Gordon says, he should have been more wary of the well-dressed man at the Beverly Hills BMW dealership with a deep voice, suave ways and a business offer that seemed too good to be true.

But he appeared to be both well-to-do and well-connected, buying a pair of pricey luxury cars on the spot and introducing himself as Alfredo Trujillo Fox, the brother of former Mexican President Vicente Fox, Gordon recalled.


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"I have a perfect business for you," Gordon said Trujillo told him.

Three weeks later, Gordon, a chiropractor, said he signed a contract with Trujillo to invest in a cellphone radiation shield for children, and cut him two checks for $25,000, to be repaid in six months with a handsome return.

But soon after Trujillo received the money, he changed his address and phone number, stopped returning calls and seemingly vanished with his loot, Gordon said.

Gordon is one of several Beverly Hills investors who allege in lawsuits that Trujillo posed as a close relative of Vicente Fox as a ploy to get them to invest in bogus business opportunities in Mexico and Los Angeles. Although Gordon settled his suit, he said Trujillo has failed to make good on the agreement. Several other disgruntled investors said they have taken their complaints against Trujillo to law enforcement authorities. A spokeswoman for the Los Angeles County district attorney's office confirmed that an investigation into Trujillo was underway.

Trujillo, who filed for bankruptcy protection in December, does not deny that he owes Gordon and other creditors a combined $1.5 million, according to court documents he's filed in support of his bankruptcy case. He told The Times in a phone call from Las Vegas that he was a successful real estate investor who had fallen on hard times and was forced to sell his Rolls-Royce and a collection of expensive watches. He denied, however, that he ever posed as Vicente Fox's brother to solicit money, explaining that he had added "Fox" to his legal name Alfredo Trujillo in recent years because it was his mother's middle name.

Polished style

His website, which was dubbed the "Official Site" for Alfredo Trujillo Fox, provides a long list of accomplishments. According to the site, Trujillo, 65, developed technology to track abducted children and sex offenders, became a shaman of the Maya people, studied herbology for eight years with Maya healers and Native Americans, concocted a formula against parasites pending approval by the FDA, invented a device to block cellphone radiation and was working on building two 70-story towers in downtown Los Angeles. (The website was taken down after a Times reporter contacted Trujillo through an e-mail address listed on the site.)

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