The chief strategist for Proposition 8 said the best way to overturn the measure would be to place an initiative on the ballot that would repeal it. But he doubts that will happen.
"Politically, this was the best chance they could have possibly had," Schubert said of the measure's opponents.
The all-important ballot title written by Brown cast the measure as one that would revoke a right, a move that had been viewed as particularly helpful to opponents.
Also, Schubert noted, there was a huge Democratic turnout -- although many Democrats, particularly African Americans and Latinos, don't support same-sex marriage and voted for Proposition 8. Exit polls showed blacks supported the measure 70% to 30%.
One of the closing ads featured Sen. Dianne Feinstein (D-Calif.). Popular though she is, Schubert said, it was odd that Proposition 8 foes would select Feinstein to lecture voters, including minorities, about discrimination.
"It had the feel of a lily white, liberal campaign," Schubert said.
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dan.morain@latimes.com