WASHINGTON — President-elect Barack Obama famously made the World Wide Web a pillar of his campaign, so it is not surprising that the man already being called the nation's first "wired" president has championed the idea of an open Internet.
And that is what Sprint Nextel Chief Executive Dan Hesse said recently "should scare" the telecom industry the most.
Republican lawmakers and technology regulators have fought the idea of an open Internet -- popularly known as net neutrality -- calling it a "solution in search of a problem."
But it is widely expected that Obama will make net neutrality and access to broadband Internet connections in rural and poor areas a key part of his agenda to close economic divides and help spur job creation.
The task of putting net neutrality -- the notion put forth by academics that network operators should be banned from selectively slowing, blocking or altering Internet content and technologies -- into practice would probably fall to the Federal Communications Commission, business leaders and analysts said.
The FCC has been criticized by consumer groups for trailing technology changes in the marketplace by grappling with reforms on land-line programs while falling short on consumer protections and rules for wireless operators.
Under the Obama administration, however, many high-tech leaders and analysts say the agency first formed to hand out broadcast licenses will be more important than ever.
"There is going to be a sea change. Technology has been primarily ignored by the Bush administration but Obama from the beginning made it a central part of his push for change," said Maura Corbett, a partner at Qorvis, a tech public relations firm. "He understands that technology has a multiplier effect on the economy and that is something we've never needed more right now."
The telecom industry has become more consolidated, with giants AT&T Inc., Verizon Communications Inc. and Comcast Corp. dominating Internet, land-line phone and wireless services. The nation has dropped to 15th place in ranking for broadband access, according to the Organization for Economic Cooperation and Development.
Obama's technology and innovation plan, put forth in the campaign, addressed providing broadband access to underserved areas. FCC Chairman Kevin J. Martin has tried to do that by modifying a $7-billion federal program for phone lines so that it could be applied to broadband service.
Yet adapting the program, a move that has vocal critics in both parties, has been difficult, analysts said. "It's the elephant in the room," said Joe Farren, spokesman for CTIA, a wireless trade group. "This is an intersection of the old and new but there may be a unique opportunity to change the fund and refocus it on providing consumers with what they want and need -- wireless and broadband."
On net neutrality, there is pressure from Congress and the FCC to address the issue.
Richard Wiley, a partner at the Wiley Rein law firm, said at a conference this week that net-neutrality regulation could include additional guidelines on broadband management that would ban discrimination against technologies that transfer Web content.
The FCC punished Comcast last summer for deliberately slowing the transfer of video files using the software application BitTorrent, an order that the cable operator has appealed in court.
Ben Scott, policy director of the public interest group Free Press, said at the same conference that the broadband principles needed to clearly include wireless service providers, particularly as technological innovation continues to make mobile devices more versatile.
One question is how quickly the Obama administration might tackle these issues and, if as expected, how soon he might replace Martin atop the FCC.
Much of Obama's focus has so far been centered on filling key Cabinet positions and seats at the Treasury and Justice departments, analysts said. That lends a level of unpredictability about who might lead the FCC, the nation's rule-making body for broadcasters, cable providers and land-line, wireless phone and broadband providers.
Obama's campaign advisors included many tech veterans such as Eric Schmidt, chief executive of Google, and former FCC chairmen Reed Hundt and Bill Kennard.
"They've got this very deep bench of people to draw from and a really good group of people doing campaigning and policy advice and fundraising from the telecom world," said Rebecca Arbogast, an analyst at Stifel Nicolaus, an investment firm.
A few notable figures in telecom policy were mentioned for the position during the campaign, including:
* Blair Levin, an investment analyst for Stifel Nicolaus, former chief of staff to Hundt and an advisor during the campaign.
* Julius Genachowski, a member of Obama's transition team and former chief counsel to Hundt.
* Scott Blake Harris, founder of the Harris, Wiltshire & Grannis law firm, a fundraiser and advisor on tech policy for the campaign who served as the FCC's international bureau chief from 1994 to 1996.