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Jonestown and 'confirmation bias'

From Jonestown to tribalism to presidential politics, individuals seek the like-inded.

By Michael Shermer|November 18, 2008

On this day 30 years ago in the jungles of Guyana, Jim Jones, leader of the Peoples Temple cult, ordered the mass suicide or murder of more than 900 of his own followers by inducing them to imbibe cyanide-laced punch or by lethal injection. He had controlled nearly all information coming into the group and warned them daily that "they" (the government, imperialists, greedy capitalists, etc.) were the enemy. So when Rep. Leo Ryan and his investigative team showed up in Guyana, Jones' followers were primed to believe that "they" were coming to destroy them and had to be stopped. After the congressman and others in his party were killed, Jones told cult members that "they" would now really come down on them, and their only choice was to move on to the next stage of life.


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Although some members tried to escape (and were shot), and some members were forced to drink the poison, most got caught up in the contagion of the moment and voluntarily took their own lives and those of their children. You can hear it in the screams and voices of their final moments, captured on tape, as Jones eggs them on:

"Please. For God's sake, let's get on with it. . . . We've had as much of this world as you're gonna get. . . . This is a revolutionary suicide. This is not a self-destructive suicide. So they'll pay for this. They brought this upon us. And they'll pay for that. I leave that destiny to them. . . . If everybody will relax. The best thing you do to relax, and you will have no problem. . . . Lay down your life with dignity. Don't lay down with tears and agony. There's nothing to death. . . . Stop this hysterics. This is not the way for people who are socialists or communists to die. We must die with some dignity. . . . Death is a million times preferable to 10 more days of this life. If you knew what was ahead of you -- you'd be glad to be stepping over tonight. . . . Hurry, hurry my children. Hurry."

Lamentably, Jonestown was not a one-time event. On March 26, 1997, 39 mem- bers of the Heaven's Gate cult drank a deadly concoction (and for good measure wrapped plastic bags around their heads for asphyxiation) in order to join the mother ship they believed was on its way to Earth. How can such tragedies happen?

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