The environmental efforts go hand in hand with a company culture that shuns hierarchy and promotes innovation. Fyfe and senior executives, most of them in their late 30s and early 40s, switch jobs with the rank and file for a few days every month. He has worked the aisles as a flight attendant, handled baggage and worked the check-in counter.
Fyfe works behind a desk that is visible from anyone on the floor, which is covered with recycled carpet and wood trims made from trees that came from a sustainable forest.
The five-story office building, which employees like to call "the Hub," is made mostly of glass that allows as much sunlight in as possible to cut down on electric use. There are no cubicle walls to darken the rooms, and lights automatically turn off at 6 p.m. and turn back on at 7:30 a.m. Sensors that detect human movement will turn on the lights but then shut them down if there is no activity for 15 minutes.
Last year, the airline hired the former executive director of New Zealand's branch of Greenpeace International, one of the world's largest and most aggressive environmental organizations, to coordinate the company's various in-house efforts to reduce energy use by 5% every year. They include company bicycles that employees can use to commute to work or to do errands during lunch breaks.