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L.A. FASHION WEEK

L.a. Fashion Week: The Fantasy Edition

THE SCHEDULE | 7 days of great shows could put L.A. on the runway map. Here: the Image staff's dream team.

October 12, 2008|Adam Tschorn; Melissa Magsaysay; Emili Vesilind

Sunday |

Premium denim

The strategy

L.A. has made the $200 price tag an American way of life and put names such as Earl Jean, 7 for All Mankind and Rock & Republic on hips around the globe.

The A-Team

2 p.m. | Crate Denim

Chad Hilton and company turn dead-stock denim into raw, simple jeans made right in downtown L.A. As they branch into bags and men's shirts, they shouldn't have to leave town to strut their stuff.

3 p.m. | GoldSign

Designer Adriano Goldschmied has fathered more lines than most of us have ever worn. His latest label, born here in L.A., continues the streak.

4 p.m. | Current Elliot

L.A. stylists Emily Current and Meritt Elliott are behind this edgy denim line, which changed the shape of denim from skinny to slouchy when it debuted this year and quickly sold out at Neiman Marcus and Intermix.

5 p.m. | Found Denim

"Easy Rider" roots with couture aspirations, Found melds the look of denim circa 1955 with updated fibers such as bamboo and organic cotton.

6 p.m. | Corpus

In five years, Jerrod Cornish and Keith Richardson's urban-grunge denim business has grown to include a full men's and women's collection and a byCorpus collaboration with Urban Outfitters that features bomber jackets, polos and skinny jeans.

7 p.m. | Monarchy Collection

Until this season an L.A. Fashion Week stalwart, Eric Kim stages the kind of show (think sod on the catwalk and indoor snowstorms) that makes you realize everyone else is just phoning it in.

8 p.m. | Levi Strauss

The great-granddaddy of today's blue jeans business climbed on the New York catwalk a year ago to unveil a collaboration with artist Damien Hirst -- exactly the kind of young, artsy collection (the company also has an ongoing relationship with the Andy Warhol estate) that would fit L.A. like a pair of well-worn 501s.

-- Adam Tschorn

Monday |

Menswear

The strategy

Carving out a day specifically for lines with a heavy menswear component would serve as a mini men's fashion week and afford these designers the same access to stylists and Hollywood tastemakers that the women's lines have, with no chance of marginalizing them.

The A-Team

2 p.m. | House of Cassette

Guys appreciate the silk ties, hand-tailored suits and merino wool sweaters -- not to mention the eye-catching red Cassette jeans Alicia Keys sports on the concert poster for her "As I Am" tour.

3 p.m. | Endovanera

David Hershberger and Mitch Moseley's menswear line -- which includes assorted capes and cloaks that come off like Oliver Twist by way of the Jedi Council. Did we mention their new Echo Park storefront?

4 p.m. | Modern Amusement

Straight out of sunny Santa Monica, a cavalcade of West Coast color and delightful details that include crow-print board shorts and prep-inspired piping on blazers.

5 p.m. | Trovata

Trovata is bringing its "Vineyard post-grad meets SoCal surfer by way of Newport Beach" line to Palihouse Holloway in West Hollywood this week -- which is a start.

6 p.m. | Band of Outsiders/Boy

L.A.-based ex-CAA agent Scott Sternberg has parlayed a line of skinny ties into a buzz-building juggernaut -- a full men's and women's collection and a cool collaboration with Sperry Top-Siders.

7 p.m. | John Varvatos

Rock 'n' roll meets red carpet. Varvatos' love affair with Hollywood is second only to his jones for all things music. Who else has Cheap Trick posing for ads on the Santa Monica Pier?

8 p.m. | Tom Ford

Ford's year-old eponymous label serves up everything a man of means might want, from dressing gowns and tennis shorts to tuxedos and handmade riding boots. Oh, and he's dressing Daniel Craig in the next Bond flick.

-- A.T.

Tuesday |

Surf/skate/street

The strategy

The surf and skate brands usually prefer the trade show floor to the runway, but that could change now that more of the core labels shoot beyond the tube and into the office cube in a bid to hold on to the grown-up end of the action-sports demographic. And what better place to showcase the best of the boardsport bunch than sun-drenched SoCal?

The A-Team

2 p.m. | The Hundreds

Influential L.A.-inspired surf/skate/hip-hop-flavored streetwear label with global demand and local roots.

3 p.m. | WeSC

Something about the retro Swedish-slacker snowboard-influenced streetwear line WeAretheSuperlativeConspiracy (or WeSC for short) dovetails perfectly with L.A.'s multicultural through line. (The store on Robertson is one of only two in the U.S.) Think color-blocked dresses with drawstring waists for the ladies and Freddie Krueger-esque striped sweaters for the fellows. And the Swedes would BRING the party. . . .

4 p.m. | Generic Youth

Coming out of Costa Mesa, Jeff and Coco Yokoyama's father-daughter project is a darling collection of homespun hoodies, tees and jeans.

5 p.m. | Vans

More than checkerboard slip-ons, check out the collection of flannel shirts, leggings, dresses, jumpers and skinny-leg jeans -- and of course tons of cool shoe collaborations with everyone from Marc Jacobs to the Simpsons.

6 p.m. | Volcom

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