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MillerCoors ends Zima production

October 21, 2008|From Times Wire Reports

MillerCoors has said goodbye to Zima. The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter that production of the malt liquor beverage was discontinued Oct. 10.

Chief Marketing Officer Andy England attributed the decision to weakness in the "malternative" segment and declining consumer interest.

He said Zima inventories would probably last through December.

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