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Palin lifts 'SNL' poll numbers

October 24, 2008|Lee Margulies

Alaska Gov. Sarah Palin's appearance on "Saturday Night Live" last weekend propelled the late-night show to its largest audience in more than 14 years, NBC reported Thursday.

Figures from Nielsen Media Research showed that 15 million people watched the telecast, either live on Saturday night or on a video recorder the next day. Palin, the Republican vice presidential nominee, appeared early in the show with executive producer Lorne Michaels, watching a sketch in which Tina Fey was playing her. She returned later for a Weekend Update segment.

NBC said it was the largest turnout for "Saturday Night Live" since Nancy Kerrigan hosted on March 12, 1994 -- and the third-largest audience since Nielsen's People Meter technology was rolled out in September 1987.

For further perspective, NBC noted that "Saturday Night Live's" audience was larger than all but four series broadcast in prime time last week.

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