Cox Communications plans own cellular network

Cox had signaled an interest in building a wireless network by spending $550 million on licenses to use the airwaves. But such spectrum purchases don't always lead to the building of a network, and privately held Cox hasn't previously detailed plans for one.

The Atlanta company plans to build its own network in its cable service area, which includes San Diego and coastal areas of Los Angeles and Orange counties, and partner with Sprint Nextel Corp. for roaming calls outside those areas.

Cox's spectrum licenses cover the areas around San Diego, Atlanta, New Orleans, Las Vegas and Omaha, as well as much of Kansas and southern New Mexico. Those areas have about 23 million people, said Stephen Bye, Cox's vice president of wireless.

Wireless phone service will add to Cox's video, phone and Internet services to head off competition from phone companies such as AT&T Inc. and Verizon Communications Inc., which already have wireless service and are rolling out video.

Cox, which has 6 million customers, appears to be the only major cable company that is currently building its own cellular network, but it's an area in which the cable industry has long been involved.

Cox itself built and operated a cellular network covering Southern California and Las Vegas in the 1990s, then sold it to Sprint in 1999. Comcast Corp., the country's largest cable company, also owned a wireless network in the '90s and had ties to Sprint.

The cable companies teamed with Sprint again in 2005 to market wireless service to their video customers, but the project was scuttled this year.

Bye said the latest project with Sprint taught Cox that it was important to provide a consistent experience for customers, and that the best way to do that was to keep control under one roof rather than share it in a joint venture.

Forrester Research analyst Charles Golvin said Cox probably did the right thing to get out of wireless in the '90s to focus on upgrading its cable network with optical fiber that carries broadband and wired phone service.

In building a new wireless network now, Cox can take advantage of that fiber. Generally, wireless carriers are struggling with getting fast fiber-based data connections to their cellular towers.