Amy Borkowsky is looking for one good man
The never-married fortysomething New Yorker hopes to take out the world's most expensive personal ad during the Super Bowl.
Some women look for Mr. Right at work or school, in church or synagogue. Others enlist help from friends or relatives. They search online, or at bars, gyms, grocery stores or ATMs -- anywhere singles usually meet.
Amy Borkowsky believes she has a better idea.
The never-married fortysomething New Yorker hopes to take out the world's most expensive personal ad, announcing her availability over the air during the country's most relentlessly hyped and heavily watched sporting event.
A comedian and former advertising copy writer, Borkowsky is trying to raise $3 million to buy a 30-second Super Bowl commercial in which she would unabashedly tell the world she's looking for a ring.
And not a Super Bowl ring.
She wants a husband.
"I live in Manhattan," Borkowsky says from her East Side apartment. "People think of Manhattan and they think of 'Sex and the City' and love around every corner. But according to the latest census, single women in Manhattan outnumber single men by more than 100,000, so it's not that easy to meet someone."
The Super Bowl, of course, attracts all manner of kooks and publicity seekers, but Borkowsky says her quest is from the heart, so to speak.
Because people are living longer, she notes, "It's more important to meet the right guy. You have to decide, is this the person whose wheelchair you want to push when you're 93? Is he going to be a good shuffleboard partner? Can I see myself on the porch when I'm 90 having a prune-juice martini with this guy?
"It's a bigger, longer commitment than it ever was before, and I just want to make sure I get the largest pool of guys to choose from."
Not everyone approves.
Shortly after Borkowsky launched her SuperBowlSingleGirl.com website this month, blogger Debbie Schussel wrote, "Wow, what a way to advertise desperation. Better name for her site: IHaveADumbIdeaAndNeedAttention.com."
Borkowsky disagrees.
"I have a background in advertising," she notes, "and I thought I could put myself out there like a product, like a cola or SUV. Dating is a numbers game, so if you're going to run a personal ad, why not put it where the most guys will see it?"
Though Borkowsky notes cheerfully, "I have some football shirts because I like the colors," she says she is not a sports fan and knows nothing about football.
What she does know is that men enjoy watching football. The Super Bowl is expected to attract more than 60 million male viewers 18 and older.
