Both political parties have staged star-spangled, attack-filled conventions, ensuring a lively start to the fall election season. Pro football kicks off with a full schedule of games from Thursday through Monday, including rivalry match-ups that promise plenty of smash-mouth action.
But the fall movie season starts today in more subdued style, with a sole major release hitting the nation's multiplexes: Lionsgate's "Bangkok Dangerous," starring Nicolas Cage and his Hollywood hair. Tracking points to a $10-million opening for the R-rated thriller, which was financed by Initial Entertainment Group (reportedly for about $45 million) and produced by Cage's Saturn Films as well as Blue Star Entertainment.
Lionsgate, which acquired North American rights, originally had slated "Bangkok Dangerous" for Aug. 22, hoping to stand out against a throng of late-summer comedies.
But when Universal Pictures plunked another adrenaline-charged thriller, "Death Race," onto that release date in a bid for late-summer business, Lionsgate looked for a cushier spot rather than duke it out for the same, mostly male audience.
The weekend after Labor Day is usually one of the slowest moviegoing periods of the year, with customers in back-to-school, back-to-work and, of course, back-to-watching-football mode.
Last year, Lionsgate took advantage of the post-holiday lull with its western "3:10 to Yuma," pitting the Russell Crowe film against only one other wide release. "Yuma" opened to $14 million, good enough to top the charts, then rode word of mouth and the marketing bump that always comes with being advertised as "the No. 1 movie in America" to an ultimate total of $53.6 million at the domestic box office -- or almost four times its first-weekend gross.
"We'd rather be a big fish in a smaller sea than a small fish in a bigger sea," said Steve Rothenberg, president of distribution at Lionsgate. "Last year we were pretty much the lone gun and it worked out. Our hope is that by opening alone, enough people will sample 'Bangkok Dangerous' so that if the word of mouth is good it will hold up even with genre films like 'Righteous Kill' and 'Lakeview Terrace' coming out in the following weeks."
Overture Films' "Righteous Kill," a crime thriller re-teaming "Heat" stars Robert De Niro and Al Pacino, shapes up as one of next weekend's strongest releases.
