IT'S NOT teen and tween boys who are dressing like their favorite Jonas, it's teen and tween girls, right down to the last pair of red jeans and that ethnic scarf. The brothers' trademark looks, culled from trendy shops such as Opening Ceremony and Barneys New York Co-op, have trickled down to mass retailers.
It's easy for a girl to dress in menswear, one of the biggest trends for fall, says Michelle Tomaszewski, the stylist behind the Jonas Brothers' look. When she first styled the three siblings two years ago, they had recently signed with Disney's Hollywood Records and were in need of an image-defining look. Tomaszewski turned out to be the right person to coax out their inner dandies.
"The Jonases wanted to be fashion icons," she says.
When she was first introduced to them, Tomaszewski says, the siblings were dressed like typical teenagers in T-shirts, hoodies and jeans. But the brothers were upfront with their prospective stylist about wanting a more elegant stage look.
Tomaszewski was a good match for the young stars-to-be. She got her start in the fashion biz as a 14-year-old model, followed by gigs as an editorial stylist in Manhattan.
In 2000, she moved to Hollywood and found work in television commercials and movies, including a credit assisting costume designer Nancy Steiner on the Sofia Coppola movie "Lost in Translation." She also styled a young Britney Spears.
Tomaszewski took time out from styling the Jonas Brothers on tour to give girls (and guys) a primer on dressing Jonas-style.
Kevin is crazy about Dior Homme suits, which he pairs with a white dress shirt accented with an ascot. Dior Homme stands out because of the cut, fabric and slim silhouette. You can pick up similar women's jackets at stores such as H&M and Forever 21 (striped blazer, $22.80). H&M has a women's gray, slim-leg pant for $24.90 and a white button-down women's dress shirt for $19.90. Banana Republic sells a gray tweed vest that can stand on its own, sans blazer, for $98.
To finish off the look, try an ascot from Brooks Brothers ($115) or an inexpensive scarf. Just tie a simple knot.
The international jet-setter
Joe likes hats and ethnic scarves to match Mick Jagger-inspired stage wear such as V-neck tees, colored jeans and sneakers. He wears fedoras by Rod by Rod Keenan available at Barneys New York. But you can find a basic fedora at Forever 21 for $14.80. His scarves are either vintage or by designers such as Paul Smith. Target sells a version of a kaffiyeh -- a square fashion wrap -- in its Xhilaration collection for $12.99.
If you are wearing a T-shirt and jacket, try wrapping an ethnic scarf a couple of times around the neck, leaving a loose loop that hangs just below the neck. Joe prefers 3.1 Phillip Lim V-necks, but similar styles are available from American Apparel ($19 for a unisex T-shirt in organic cotton).
For denim, the middle Jonas wears Levi's Capital E colored matchsticks ($172). Urban Outfitters sells its version, the women's BDG red skinny jean, for $54.
For footwear, it's all about Superga sneakers in colors such as dusty rose (Superga Torino, $79.95, at Shoebuy.com).
Nick likes anything by Ralph Lauren, from Polo to Purple Label and Rugby. He loves to wear preppy looks such as cardigans (Limited Too pink cardigan sweater, $39.50).
He also likes vintage-looking leather jackets (Target Xhilaration black faux-leather bomber, $29.99). Try a leather jacket with a T-shirt and a nice silk scarf draped around the neck.
A fan of a more classic-fitting jean, Nick wears a lot of A.P.C. denim. The youngest Jonas prefers the French label's slim New Cure fit in raw denim ($155). Urban Outfitters carries a similar women's BDG Skipper dark denim high-rise jean for $64.