NBC and Apple are back in tune
The companies end their dispute over the pricing of TV shows downloaded from the online store.
SAN FRANCISCO — NBC Universal ended its battle with Apple Inc. on Tuesday, restoring some of the most downloaded TV shows to the iTunes store.
With the return of such series as "The Office," "Heroes" and "30 Rock," the companies ended a feud that erupted last September over Apple's insistence on a $1.99 price for all shows. Analysts said the two appeared to be meeting in the middle, with Apple agreeing to allow a little flexibility but not giving NBC carte blanche to change the prices of shows.
"NBC is coming back to iTunes," Apple Chief Executive Steve Jobs said during a news conference.
Jobs also announced a smaller, thinner version of the iPod Nano, the bestselling iPod, and a new version of iTunes that automatically groups similar music in one's library into playlists.
He also said a software fix was on the way for problems with the iPhones, including frequently dropped calls.
It was the first time Jobs had appeared in public since June, when speculation about his apparent weight loss prompted concern about his health. The Cupertino, Calif., company said then that he had been ill but was on the mend.
Bloomberg accidentally published an obituary of Jobs last month and then quickly retracted it, but not before bloggers picked it up.
Jobs looked largely the same Tuesday as he had in June, but he poked fun at the hubbub. He started the event by pointing to a statement on the screen that read, "The reports of my death are greatly exaggerated."
The new products and Jobs' appearance did little to slow Apple's recent stock slide. It fell $6.24, nearly 4%, to $151.68.
The rift with NBC had been seen as a sign of Hollywood's fear that Apple was amassing too much power in digital media distribution. At the time, NBC's cable networks supplied iTunes with three of its 10 bestselling shows, accounting for 30% of TV show sales.
The technology company said NBC had wanted to charge as much as $4.99 a show. NBC disputed Apple's claim and said it wanted to package shows together with variable pricing.
In September 2007, NBC said it wouldn't renew its contract to sell shows through iTunes. Apple responded by saying it wouldn't sell the network's fall shows.
A week later, NBC struck a deal with Amazon.com Inc. to sell show downloads. The following month, NBC joined with News Corp. to launch a competitor of sorts to iTunes: Hulu, an ad-supported service for watching free video online.
- NBC Universal, Apple in battle over content available on iTunes Sep 01, 2007
- ITunes to make more space for titles in Spanish Nov 02, 2006
- NBC to Make TV Shows Available on Video IPods Dec 06, 2005
