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Yahoo replaces sales executive

September 10, 2008|Jessica Guynn

Yahoo Inc. investors wanted action. So here's something to whet their appetite: The company has replaced its top U.S. advertising sales executive with well-known former Microsoft Corp. executive Joanne Bradford.

Bradford comes to Yahoo via Los Angeles company Spot Runner Inc., which she joined in May to run national ad sales. Her title will be senior vice president of U.S. revenue and market development, reporting to Hillary Schneider, executive vice president of Yahoo's U.S. operations.

-- Jessica Guynn

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