Some of his data were still on 35-millimeter slides. Using Apple's presentation program, Keynote, Duarte Design condensed Gore's material, incorporated new data and stories and employed new media, such as video and animation. The presentation became the basis for "An Inconvenient Truth."
Duarte Design's reputation spread. Rick Ridgeway, vice president of environmental initiatives at Patagonia Inc., went there when he wanted to create a presentation to Western governors on the need for wildlife corridors. He gave a rough draft to the firm, which rewrote it and made suggestions such as adding subtle sound effects to add more emotion.
"I had a resounding response," he said. "One governor gave me a bear hug. Another gave me a high five."
Still, despite her successes, Nancy has struggled with her confidence. She was somewhat embarrassed by her company's specialty until she read Jim Collins' 2001 "Good to Great."
The book advised people to find the one thing they are good at and promote it -- and she realized she had found her thing.
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Chief executive: Nancy Duarte
Headquarters: Mountain View, Calif.
Revenue: $10 million in 2007
Clients: Hewlett-Packard, Apple, Google, Cisco Systems, former U.S. Vice President
Source: Times research