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Business Briefing / MARKETING

Ad spending falls 3.7% in quarter

September 25, 2008|From Times Staff and Wire Services

U.S. advertising spending saw its biggest drop in seven years as companies cut marketing budgets to weather the economic slowdown.

Ad spending fell 3.7% in the second quarter from a year earlier, the biggest decline since 2001, market researcher TNS Media Intelligence said.

Advertisers are shifting to the Internet, cable television and syndicated TV to target specific audiences, TNS said.

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