PETA calls on ice cream maker to use breast milk
The animal rights group tells Ben & Jerry's that they should use breast milk, saying it's healthier. Acknowledging the idea was absurd, spokesman says drinking cow's milk is absurd too.
People for the Ethical Treatment of Animals suggests world-famous Ben & Jerry's Homemade Ice Cream should tap nursing moms, rather than cows, for the milk used in its ice cream.
PETA said that if the ice cream maker begins using breast milk in its products instead of cow's milk, it would reduce the suffering of cows and calves and give ice cream lovers a healthier product.
The idea got a cool reception Thursday from Ben & Jerry's officials, the company's customers and La Leche League International, the world's oldest breast-feeding support organization, which promotes the practice -- for babies, anyway.
Ashley Byrne, a campaign coordinator for PETA, acknowledged the implausibility of substituting breast milk for cow's milk but said it was no stranger than humans consuming the milk of another species.
"We're aware this idea is somewhat absurd, and that putting it into practice is a stretch. At the time same, it's pretty absurd for us to be drinking the milk of cows," she said.
PETA wrote a letter to company founders Ben Cohen and Jerry Greenfield this week, saying cow's milk is hazardous and that milking them is cruel.
"If Ben and Jerry's replaced the cow's milk in its ice cream with breast milk, your customers -- and cows -- would reap the benefits," wrote Tracy Reiman, executive vice president of the advocacy group.
Ben & Jerry's, which gets its milk exclusively from Vermont cows, won't say how much milk it uses or how much ice cream it sells.
As a standardized product under federal regulations, ice cream must be made with milk from healthy cows. Ice cream made from goat's milk, for example, would have to be labeled as such.
To Ben & Jerry's, the idea of using breast milk is a non-starter.
"We applaud PETA's novel approach to bringing attention to an issue, but we believe a mother's milk is best used for her child," spokesman Sean Greenwood said in an e-mail.
Cow's milk and mother's milk aren't interchangeable, said La Leche spokeswoman Jane Crouse, who says breast milk is a dynamic substance that's different with each woman and each child and might have difficulty being processed into ice cream.
Then there's the question of who would provide the milk, and whether they'd be paid.
