Dodgers owner Frank McCourt can justify bringing back Manny Ramirez for his big bat, but baseball sense does not necessarily equate to dollars and cents. In the winter, when McCourt and agent Scott Boras negotiate over how much the Dodgers should pay Ramirez in a possible new contract, the numbers under discussion will range far beyond home runs and runs batted in.
The Dodgers made money on Ramirez this season, millions upon millions. That, of course, is because the Boston Red Sox paid the $7-million salary owed to Ramirez for his two months in Los Angeles.
If the Dodgers had to pay that salary this season, they would have recouped the cost, but not by much, even as Ramirez moved merchandise like no Dodgers player since Eric Gagne and moved tickets like no Dodgers player since Fernando Valenzuela.
In accounting for revenue increases in ticket sales, parking, food, drink and merchandise, Ramirez generated an estimated $7.6 million.
The Dodgers' average attendance jumped by 4,288 in the Manny Era. At an average ticket price of $29.66, according to Team Marketing Report, that's an additional $3.2 million in revenue. With fans spending roughly $17 a person on food, drink and parking, that's another $1.8 million.