The timing couldn't be worse for the carmaker since its 2010 Camaro is just now rolling off assembly lines and being shipped to dealers. Rhadigan said although the relaunched Camaro was only a concept car and not available for sale when the first "Transformers" opened, its association with the film was highly beneficial. "It translated into awareness and boosted the overall image of Chevy," he said. "It's cool to be associated with a hot movie."
(BEGIN TEXT OF INFOBOX)
GOING ALL OUT FOR TIE-INS
Hollywood studios, facing constraints on movie marketing budgets, are enlisting the help of various companies to help them promote their upcoming summer movies. Deals announced so far include:
HANNAH MONTANA: THE MOVIE