Josh Freese's extreme marketing for 'Since 1972'

Drummer Josh Freese has spent a fair amount of time in high-flying circles as a member of Nine Inch Nails, Guns N' Roses, the Replacements, a Perfect Circle, the Vandals and Devo. So when it came time to release his new solo album, "Since 1972," he figured it couldn't hurt to aim high, without ignoring the average punk or alt-rock enthusiast who might want to check it out.

Freese created a tiered program in which the more buyers pay for the 11-song collection, the more they get for their money. For $7, fans can download the album from his website, but for anyone with a spare $75,000 kicking around, Freese has assembled a package that leaves the word "premium," well, cold.

For that princely sum, the Buddy Rich of alternative music promises that he will:

* Write and record a five-song EP about the buyer's life.

* Join the buyer's band (if he or she has one) and go on tour.

* Take the buyer to a flying trapeze lesson with his former NIN cohort guitarist Robin Finck.

* Send the purchaser home with one (but only one) of his own drum kits.

And he'll throw in a T-shirt.

"It's gotten a lot of attention, which is good," said Freese, 36, between bites of a Cobb salad at a cafe in Long Beach Airport recently. "I'm not expecting that anyone will really buy the most expensive packages, but if they do, I'm up for all of it. It's not like I'm gonna go, 'Oh, dude, it was just a joke.' "

Freese dreamed up the extreme marketing plan himself, crafting other packages that run from $15 to $20,000, and he was invited to talk up the promotional scheme last week during an extended segment with KROQ-FM's (106.7) morning team Kevin and Bean.

It was valuable airtime for the musician, who recently played with Devo at South by Southwest in Austin, Texas -- the band is readying its first studio album in nearly 20 years -- and then jumped right into sessions for a solo effort with another former GNR member, guitarist Slash.

"My girlfriend and I joke that we're scared for different reasons," he said. "I'm nervous that no one's going to care and no one's going to buy any of them; she's nervous that I'll have to eat at P.F. Chang's three weeks in a row with weird super friends."

Freese wrote and plays about 99% of the music on "Since 1972," with a little help on the occasional guitar part from such pals as Pearl Jam's Stone Gossard and the Vandals' Warren Fitzgerald. As a songwriter, he shows an affinity for muscular alt- and hard-rock grooves laced with crisp guitar hooks under his engaging, chipper vocals.