Silver Lake's Silversun Pickups are now in the same league as superstars Miley Cyrus, Rascal Flatts and Lady GaGa -- or at least in the neighborhood. The independent rock quartet has scored its first-ever top-10 album, landing at No. 7 with "Swoon," which places the fuzzy guitar rockers between Jadakiss and Lady GaGa on the U.S. pop chart.
It just goes to show what a little promotion can do. Saturday marked the second annual Record Store Day, an event established last year by independent music-store operators to encourage consumers to shop at mom-and-pop outlets.
Nielsen SoundScan reported that album sales for the independent retail sector shot up 21% over the previous week, the only retail segment with a boost. By comparison, sales at chain stores fell 14% and big-box mass retailers suffered a 34% decline as foot traffic fell off after the Easter holiday.
As for Silversun Pickups' 10-song "Swoon," the CD sold 43,000 copies, for the best sales week of the band's career. The album's release, not coincidentally, coincided with Silversun Pickups' prime slot Friday night at the Coachella Valley Music and Arts Festival, appearing just before Paul McCartney on one of the fest's two outdoor stages.