Meanwhile, U.S. oil industry representatives were also divided. The Western States Petroleum Assn. opposed the rule, disputing the air board's contention that it will lower the cost of fuel to consumers.
"This is the most transforming regulation any of us has ever undertaken," said Catherine Reihis-Boyd, the group's Sacramento lobbyist, noting that it involved "fuels that haven't even been envisioned and certainly not commercialized."
But James Uihlein, a Chevron representative, endorsed the standard, and its indirect land-use provisions, as "sending the right signal to innovators" to produce advanced fuels.
Not all of the alternative fuel companies were in sync, however. An executive from Fulcrum BioEnergy, a Pleasanton, Calif., company that makes cellulosic ethanol from post-recycled garbage, said it will "create a market" for his product. But a representative of Verenium, a cellulosic ethanol company with offices in San Diego, asked the board to hold off on counting land-use effects.
Board members acknowledged that the science of evaluating the carbon footprint of all fuels is still developing. It asked staff to further study the land-use issue and report back in January 2011. The standard is scheduled to take effect in 2012, gradually ramping up to the 10% reduction by 2020.
"We have done a lot to make cars cleaner and more efficient, but the petroleum industry, which has a lot more reserves, has gotten off scot-free with respect to greenhouse gases," said board Chairwoman Mary D. Nichols. "Now we are creating the framework for a new way of looking at automotive fuels. No longer will petroleum be the only game in town."
Some environmentalists who favor a stronger emphasis on electric vehicles said the rule did not go far enough in questioning the land-use effects of ethanol from nonfood crops such as switch grass or farmed trees. Others urged the board to monitor the construction of advanced fuel facilities so they would not increase inner-city air pollution.
Roland Hwang, transportation director of the Natural Resources Defense Council, criticized the board's delay of final action on land-use impacts, which he said were "critical safeguards for our native forests . . . and scenic wild lands."
But he added that the new standard means "the handwriting is on the wall: Big Oil needs to stop investing in dirty, high-carbon fuels and move to produce more advanced biofuels."
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margot.roosevelt@latimes.com