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In a digital age, vinyl's making a comeback

April 26, 2009|August Brown
(Page 2 of 3)

"I've always marveled at every new generation of 15-year-old boys who go to the Doors vinyl section and say, 'Wow, an original Doors LP!' " said Marc Weinstein, founder of Amoeba Music, the three-store chain whose Hollywood branch is among the largest independent retail record stores in the U.S. "Major labels should have capitalized on this years ago."

Slowly they are, by pressing a growing list of vinyl catalog reissues and new albums by marquee artists such as U2. Nielsen SoundScan reported 1.88 million sales of new LPs last year, an 89% increase over 2007. And that figure is almost certainly conservative, as many independent retailers do not report their sales to SoundScan; the service says that more than two-thirds of vinyl albums are sold at indie operations.

Of course, to play a record, you need a turntable -- and the market has responded with low-cost models that are more versatile than their earlier counterparts. Crosley Radio, for example, specializes in retro-styled record players sold in stores such as Target, Macy's and Urban Outfitters. Its basic model retails for less than $80; for a little more, there's a version with a USB port that allows music to be uploaded to a computer. (In addition, many LPs come with free digital download cards.)

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"By the end of 2008, over 50% of our business was in new vinyl, which amounts to millions of dollars a year," said Matt Wishnow, founder of the New York-based online music retailer Insound.com. Its turntable sales increased 200% in 2008, with the company shipping dozens daily during the holiday season.

But online retailers are not the only ones profiting from the market for new LPs. Now, it may have reached a point where it can sustain the kind of small independent store once done in by downloading.

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Trying again

Origami Vinyl is far from the first attempt at a record store in Echo Park. In 2007, Sea Level Records shuttered soon after a car drove through its Sunset Boulevard storefront -- a metaphor not lost on many in the neighborhood.

But Schield is hoping to fare better, with a new stock of blog-hyped indie rock and the classic hip-hop, folk and world music, set amid a minimalist-vintage decor featuring tungsten-filament lightbulbs and a spiral staircase.

Origami, which opened April 3, also does more than just sell records, serving as the daytime box office for the nearby Echo, Echoplex and Spaceland clubs.

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