With only 129 shopping days left until Christmas, the Sears and Kmart chains are trying to entice customers to start saving for the holidays early with a Christmas Club card program.
Shoppers who join the program can add money on a regular basis to their cards and receive a 3% reward, up to a $100 value, based on the value of the balance Nov. 14.
The card is free, available in stores and online and must be activated by Oct. 31 to be eligible for the 3% reward.
Shoppers will need a minimum balance of $5 to use their cards.
Executives at Sears Holdings Corp., parent of the Sears and Kmart chains, are hoping the program will give the company a leg up on its competitors during the holiday season, which is expected to be weak again as consumers scrimp on presents for family and friends. It also could help shoppers who don't want to rely on credit cards to finance their gifts.