And so suddenly here's marijuana -- yep, marijuana -- hogging itself another heyday, bolting into the spotlight, all but sashaying back into dialogue and shouting, "Hey, I'm still here."
Shadowed in cycles through recent decades while other legal or illegal or performance-enhancing stimulants took turns getting all the hype, marijuana has just hollered in the case of merely the most-decorated Olympian in history, Michael Phelps. It has tried to yell from the recent past of the Super Bowl most valuable player, who alighted at Disney World only four months after a forgotten arrest.
It has appeared this week in the suitcase of an arrested college basketball point guard at an airport, and this winter in the possession of a former Dallas receiver, and a Seattle linebacker, and a Florida State receiver, and a retired NBA forward/center, and amid a Japanese sumo wrestling scandal if you can believe such, and in November with a New York Jets defensive end, and last spring in that bellwether moment on talk radio, when Dallas Mavericks forward Josh Howard readily said he enjoyed an inhale.
Marijuana? Who knew? Yeah, well, OK, pretty much everybody did.
"It has been constant in terms of it being the most popular of the illicit drugs," said Roger Roffman, a professor at the University of Washington, whose study of marijuana in culture dates clear back to the Vietnam War as a social worker for the Army. Even if its relative usage doesn't match its peak from the late 1970s, Roffman said its No. 1 ranking has remained impenetrable.
It's just that news coverage and human discourse run in cycles, as Roffman reminded, and seldom has any cycle known a louder clash than a 14-time gold medalist heralded as classic Americana ramming into a photo at a party with a bong. Such a noise far occludes even the fact that Santonio Holmes, NFL superhero and honored Disney guest, logged a one-game suspension in October after Pittsburgh police pulled him over, got a whiff of his SUV and asked if he'd been smoking, whereupon, according to their report, he said, "No, but yesterday I was."
Because sports permeates everything, those keen on the marijuana issue all along have seen the case of Phelps and his multitudinous corporate sponsors as a gauge of the American mood circa 2009.