"This is the next step in the future of Internet activism," said Seder, who has worked with Maddow at Air America. "I think there's a real hunger out there for new voices who will speak more truth to power and who are less ensconced in the establishment machine. Someone like Maddow really represents that. She did not come up through the classic channels, and that's encouraged and emboldened people."
That's what drove Slutsky to start up the Facebook campaign on behalf of Seder.
"This whole idea of going to journalism school and working your way through satellite stations -- it's a good way to do it, but stars are born all kinds of ways," Slutsky said. "Having the power of the Internet behind you is just as powerful as having a Hollywood agent on your side."