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Gold fever sweeps suburbia

February 21, 2009|Tiffany Hsu

Juggling glasses of white wine and baggies filled with baubles, dozens of women descended on a well-appointed Orange County home this week to trade in their old golden treasures for hefty checks.

There were earrings from ex-boyfriends, ring settings with missing stones and chain bracelets from sorority sisters. One woman brought in her husband's wedding ring -- from a previous marriage.


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Julia Geivet, 39, had hopes of selling an "embarrassing" Italian horn bauble she had owned since eighth grade and a few other small trinkets, which she thought might get her $30.

"I figured I'd come get a little money and socialize and chat," said Geivet, who was recently laid off as a manager at Verizon Communications Inc. "It might not come out to a lot, but right now, every little bit helps."

She left with a check for $302.92.

Gold is hot. The precious metal soared $25.70 an ounce Friday to $1,001.80, topping the $1,000 mark for the first time in nearly a year. South African Krugerrands, American Eagles and other gold coins are in demand as people seek safe investment havens in uncertain times.

That has people digging through their drawers and jewelry boxes looking for watchbands, cuff links, chains and bracelets that can be sold to jewelers, pawnshops and other brokers to be melted down to feed the growing demand for gold coins.

The party Geivet attended at the Aliso Viejo home of Mary-Margaret Fincher is a twist on the old suburban Tupperware party. Here, however, it's the guests who do the selling.

Erin Stevenson, who organized the party through her group My Gold Party CA, appraised the jewelry with assistant Richard Bartoletti as guests debated whether to wear heels or flats during pregnancy.

To test the gold, Stevenson shaved off small flecks with a whirring Dremel tool, blanketing the dark wood of the dining table with a luminous sheen. Later, while Bartoletti peered through a magnifier attached to his eyeglasses, looking for karat stamps on the jewelry, Stevenson weeded out gold impostors with magnets and a special acidic gel.

Fincher, 34, said the parties were popular in her hometown of Atlanta. As the host she gets 10% of what is paid out -- which this night was $4,000. One woman walked away with a $1,836.88 check.

Stevenson pays about 65% of the market value, which works out to $5.56 for a gram of 8-karat gold, rising to $15.47 a gram for 22k. She then sells the gold to a refiner for a price just under the market trading price.

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