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Reason to herald Stater Bros.

February 22, 2009

Re: "Price limits sink Stater Bros. profit," Feb. 12:

If Stater Chief Executive Jack Brown's statement that their 68% profit drop in the last quarter was due to absorbing costs to help their customers is true, the media should be widely heralding this story.

The Stater Bros. effort should be seen as a challenge to other retailers to join in patriotic assistance to the cause of helping America to turn this economy around. Maybe more CEOs and boards of directors could look past the idea of trying to maximize profits during our economic crisis.

Face it. Stater still posted a profit of $3.5 million in the quarter. One may argue that this may or may not be sacrifice. What it is, maybe, is an investment in a solid corporate image as good citizen.

Howard Prince

Garden Grove

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