Actually, it's chemistry. For more than two centuries, scientists have tinkered with electrolysis, the use of an electric current to bring about a chemical reaction (not the hair-removal technique of the same name that's popular in Beverly Hills). That's how we got metal electroplating and large-scale production of chlorine, used to bleach and sanitize.
It turns out that zapping salt water with low-voltage electricity creates a couple of powerful yet nontoxic cleaning agents. Sodium ions are converted into sodium hydroxide, an alkaline liquid that cleans and degreases like detergent, but without the scrubbing bubbles. Chloride ions become hypochlorous acid, a potent disinfectant known as acid water.
"It's 10 times more effective than bleach in killing bacteria," said Yen-Con Hung, a professor of food science at the University of Georgia-Griffin, who has been researching electrolyzed water for more than a decade. "And it's safe."
There are drawbacks.
Electrolyzed water loses its potency fairly quickly, so it can't be stored long. Machines are pricey and geared mainly for industrial use. The process also needs to be monitored frequently for the right strength.
Then there's the "magic water" hype that has accompanied electrolyzed drinking water. A number of companies sell so-called ionizers for home use that can range from about $600 to more than $3,000. The alkaline water, proponents say, provides health benefits.
But Richard Wullaert, a Santa Barbara consultant, said consumers should be careful.
"Some of these people are making claims that will get everybody in trouble," said Wullaert, whose nonprofit Functional Water Society is spreading the word about electrolyzed water. "It's time for some serious conferences with serious scientists to give this credibility."
Most of the growth has happened outside the United States.
Russians are putting electrolyzed water down oil wells to kill pesky microbes. Europeans use it to treat burn victims. Electrolyzing equipment is helping to sanitize drinking water in parts of Latin American and Africa.
It's big in Japan. People there spray it on sushi to kill bacteria and fill their swimming pools with it, eliminating the need for harsh chlorine. Doctors use it to sterilize equipment and treat foot fungus and bedsores. It's the secret weapon in Sanyo Electric Corp.'s "soap-less" washing machine.