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Web-fashioned toys for playtime (it's for kids, not the kid in you)

Children are spending more time surfing the Web, and companies are responding by building online elements into their toys. Little girls, soon you'll be able to paint your nails on the Internet.

January 10, 2009|Alex Pham

LAS VEGAS — Children and seniors demand many of the same things from their technology: They want it to work right away. They don't want it to do a million things. And they need it to be secure.

"Both groups need simple things with less functionality and more protection," said Robin Raskin, a former PC Magazine editor who founded twin conference sessions on technology for the two age groups at this week's Consumer Electronics Show.


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One example on display: Firefly's cellphone, which has just four buttons and a central navigation wheel. Parents giving one to their children can control incoming and outgoing calls, and seniors can store phone numbers for quick dialing and get text messages that remind them to take their medications. Another trait the two groups have in common: Their use of technology is rapidly expanding.

The Times culled through the show to highlight trends in devices aimed at these groups.

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Alptanise Hudson's mother refuses to buy her any more gadgets.

"She thinks I spend too much time with technology already," said the 13-year-old eighth-grader from Las Vegas. "I'm the tech freak in my family. I spend eight hours a day on my computer."

Alptanise, who is rarely without her cellphone, is not unusual. Children are steeped in technology, sometimes to their parents' chagrin. But parental attitudes are beginning to change, said Robin Raskin, organizer of the Kids@Play Summit, a conference session Friday at the Consumer Electronics Show.

"We have an incoming president who thinks technology can save the world," Raskin said. "Parents, educators and policymakers have all realized that this stuff is here to stay."

As children spend more time online, companies are building more connectivity into their toys and gadgets. Mattel Inc., for example, on Thursday announced plans to expand its activities on the Web by building online elements into many of its toys.

The El Segundo company showed a device called the Barbie B-nails, due this fall, that lets girls create painted fingernails on a computer, share their designs on the Web and use a printer that paints the design onto their fingernails. Mattel says it's targeting a new category: "beautronics."

"Children are always looking for different ways to extend their play," said Chuck Scothon, Mattel's vice president of digital media. "The Internet gives us that opportunity."

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