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Starbucks to stop brewing decaf coffee after noon

January 28, 2009|Bloomberg News

Starbucks Corp. said Tuesday that it would stop brewing decaffeinated coffee after noon as part of a drive to save $400 million by September.

The company, which last year started brewing fresh pots of coffee every 30 minutes, will have the caffeine-free version available upon request after noon, the Seattle company said. It takes about four minutes for a fresh cup to brew, spokeswoman Bridget Baker said.

"For many of our stores, the demand for decaf is greatly reduced in the afternoon," the company said in the statement. "With our current standard of continually brewing decaf after 12 p.m. regardless of demand, we have seen a high amount of waste."

Chief Executive Howard Schultz is accelerating a cost-cutting plan to save $400 million by September from labor and product expenses. The plan includes brewing smaller pots of coffee so that less is wasted if it's not bought within the 30-minute limit.

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