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Coke no longer labeled 'classic'

January 31, 2009|Times Staff and Wire Reports

Two decades after adding the designation, Coca-Cola Co. is removing the word "classic" from its cola sold in the U.S.

The "classic" tag line was added in 1985, when the company introduced a formula that consumers called "New Coke." New Coke never caught on and was dropped in 2004.

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