The Internet just got a little less sweet.
Hershey Co. announced Thursday that it was closing its Hershey's Gifts online service on July 31. After that, if customers want the nation's second-largest candy maker's products, they'll have to visit local stores.
"Hershey's is making the strategic decision to exit the online retail business," said Hershey spokesman Kirk Saville. "The current business model is not sustainable."
Saville said that the company was looking into other e-commerce options, including strategic partnerships and licensing agreements. He declined to say how much revenue the online service was bringing in or if it was losing money.