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Art imitates reality TV

July 03, 2009|David Ng

It was only a matter of time for art to jump on TV's reality bandwagon. A cable series focusing on the contemporary art scene is in the works at Bravo.

The yet-to-be-named show is being produced by Sarah Jessica Parker's company, Pretty Matches, along with the Magical Elves production company ("Top Chef," "Project Runway") and "Runway" producer Eli Holzman.

Thirteen contestants will compete for a gallery exhibition, a cash prize and a sponsored national tour. The artists will create works in the fields of sculpture, painting, photography, industrial design and more.

Open casting calls are to be held in L.A., Miami, Chicago and New York beginning July 11. The completed works will be judged by a panel of art world figures including gallerists, collectors, curators, critics and fellow artists.

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David Ng

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