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Business Briefing / Aviation

Southwest starts a fall fare war

July 08, 2009|Times Wire Reports

Southwest Airlines Co. led six other major U.S. carriers in offering one-way fares as low as $30 to generate demand when the peak U.S. travel season wanes in September. The sale is Southwest's biggest nationwide reduction in 13 years.

Delta Air Lines Inc., AMR Corp.'s American Airlines, UAL Corp.'s United Airlines, Continental Airlines Inc., JetBlue Airways Corp. and US Airways Group Inc. joined Southwest in offering sale prices Tuesday and today for travel Sept. 9 to Nov. 18. Fares are $30 each way for flights as far as 400 miles, $60 for 400 to 750 miles and $90 for more than 750 miles.

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